We cultivate culture through experiential touchpoints that drive authentic and impactful engagement.
Sounds exciting, means nothing.
We don’t sell jargon and gibberish.
No jargon theater.
No performances.
You didn’t ask for a Ted Talk.
You asked for solutions.
Brand Strategy
Creative Direction
Early Stage Investment
Market Expansion
Consumer Insight
Powered by
Objective Curiosity
Insiders tell you what you already know.
Outsiders tell you what you need to hear.
Industry insiders validate.
Outsiders illuminate.
In 2018, as we navigated our company’s acquisition, we learned how hard it is to find real guidance when the stakes are highest. We turned to people who presented themselves as experts, but their advice fell into familiar patterns: performative protocols, recycled insights, and ornamental philosophy. It was all noise from inside the echo chamber. We founded Original Greene to offer the kind of guidance we couldn’t find: grounded, experienced, and unshaped by the inertia of insider thinking.
About
Principal &
Creative Strategy Lead
Dan Pak – For more than twenty years, Dan has worked where creativity and business meet, leading campaigns at ad agencies, shaping brands in fashion and retail, and helping startups find their footing. Experience across markets from Asia to the U.S. gives him a global point of view and relationships that span industries and continents.
Advisors & Collaborators
Danielle Huthart - A seasoned brand designer with 15+ years leading visual identity and digital design for global hospitality, lifestyle, and impact-driven companies. She’s built studios, scaled startups, and guided teams through creative transformation, grounding every decision in clear design thinking and human-centered insight.
Rohan Pai - Entrepreneur and investor bridging hospitality and technology. He collaborates with brands such as Studio Mule and Overview Coffee, bringing together music, design, and hospitality. His technology career spans Apple, Tesla, and other successful growth-stage companies, where he focused on global strategy and scaling.
Tanguy Willems - Art director and designer based in Hong Kong. For more than two decades, he’s worked with fashion and lifestyle brands to shape how they show up in the world, developing concepts, defining visual direction, and carrying it through campaigns, products, and environments.
Jacob Hubertus - UX strategist based in Sweden with over ten years of experience designing for mobile and e-commerce. His philosophy is simple: good design should feel effortless to the user and meaningful to the business, driving both usability and growth.
Let’s Talk.
Send us a message or give us a call.
+1 646.504.3725
All of our advisors & collaborators are also available as independent contractors. If you only need a particular resource for a specific task, we’re happy to connect you directly; we don’t insist on standing in the middle. The Index is a curated roster of talent we trust to elevate any project, with or without us.
We’re also happy to arrange unconventional terms of engagement. We actually prefer it. Be creative, propose something. Nothing is off the table.